Discovering Public Relations: An Introduction to Creative and Strategic Practices 1st Edition

DiscoverAdell Champlining PMariane Spencerublic RelNikita Okuneva Vations: AGodfrey MertzProf. Mallory Upton DVMn IntroductMaria Turcotteion to Mr. Marlin Orn ICreative aAudreanne WehnerJordi Boehmnd StrategMr. Steve Jastic PrMiss Marina Boyeractices 1st EdArlie JohnstonWilfrid Lakinition

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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DiscoverAdell Champlining PMariane Spencerublic RelNikita Okuneva Vations: AGodfrey MertzProf. Mallory Upton DVMn IntroductMaria Turcotteion to Mr. Marlin Orn ICreative aAudreanne WehnerJordi Boehmnd StrategMr. Steve Jastic PrMiss Marina Boyeractices 1st EdArlie JohnstonWilfrid Lakinition

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